Hasbro are releasing a series of toy electronics that turn into robots known as the ‘The Real Gear Transfomers’ ala Soundwave style as a tie in with the Transformer Movie (release date July 4th).

Some real world functionality wouldn’t have gone a miss ie: the camera turning into a usb webcam (one for the toy mashup/homebrew makers). From what I can find on the Transformers website they will be relased same day as the Movie itself. Source - Engadget